AirAsia's Quest for Fresh Young Talent!
Batik&Bubbles is always in favour of championing new, young and artisanal talent, so it was an honour to be a spectator at Air Asia's Runway Ready Designer Search 2016 at KL Fashion Week last month at Pavilion KL!
The annual competition challenged young and aspiring fashion designers, from around the ASEAN region, to collectively design a capsule collection shown exclusively during KLFW Ready to Wear 2016.
Thanks to the special collaboration between Air Asia and KL Fashion Week, this event promotes up-and-coming designers and this year, the contest showcased 15 participants from 5 countries in South East-Asia, to take part in the challenge.
The contest was judged by none other than co-founder of KLFW Andrew Tan, Air Asia's CEO Aireen Omar and Vivy Yusof, co-founder of FashionValet. Top Malaysian fashion designer, Alia Bastamam and Editor-in-Chief of GLAM magazine, Suzie Adnan made up the rest of the Malaysian contingent of judges. Earlier in the year, the judges had travelled to various places such as Singapore, Bangkok, Manila, Jakarta and of course KL to seek out the some of the best local talents, with the assistance of regional judges based in each country. After each judging, 3 finalists from each country were then shortlisted and invited to showcase their designs in KL Fashion Week 2016!
It was definitely hard to pin point a favourite, as there was stiff competition amongst the contestants, however, we had to agree that the judges chose wisely with anointing Thai designer Anuruq Jaidee with the title of Grand Winner! During his show, each model removed a piece of material off each outfit, whilst walking down the runway to reveal another look and silhouette. This definitely gave his modern and floral outfits, both a versatility and distinguishable edge amongst the designers.
As Grand Winner of the contest, Jaidee not only got invited to showcase his latest collection next year at KLFW 2017, he will also be receiving a year long mentorship, under the guidance of Andrew Tan of KLFW. He also won a plethora of prizes such as RM 25,000 in cash, to begin designing his own collection with FashionValet, a return airfare to any AirAsia destination and 150,000 AirAsia Big Points.
Hat's off again to KLFWRTW and Air Asia for holding such an inspiring event and opportunity for young designers to showcase their creations to a regional audience!
We thoroughly enjoyed Fashion Week and in particular, the Air Asia Runway Designer Search. A truly a great way to encourage and inspire younger people to follow their designing dreams!
A big thanks again to Andrew Tan for inviting Batik&Bubbles to KLFWRTW 2016 and Danial Abdallah!